Digital Brand of Professional You

Updated: Jun 1, 2020

That Purple Book social media matters

Does your current digital brand accurately reflect who you are and how you want to be perceived by prospective employers? Does your digital brand match your professional brand? Are you aware of what all contributes to your digital brand?

What is a 'digital brand'?!

"A digital brand is what people see, hear, feel and think about in connection with your name or business online. Digital branding is the deliberate process of creating consistently positive, appealing brand images and messages". -

Your current participation in and contribution to online resources, including social media, all help to create an overall brand of who you are, your interests, your talents, and what is important to you. These online resources are great ways to gather information, learn different view points, connect with & meet new people, and also contribute your skills and talents through posts and articles. These resources can also be immensely beneficial throughout your career journey! What a great way to introduce yourself to prospective employers through online resources where you've been contributing articles, feedback, and connecting with others in your chosen field!

Did you know?

Did you know that many employers now review the online resources of their applicants to better understand how they are currently representing themselves to the public? If a prospective employer were to review your current online resources, what would be their reaction? (Good? Bad? Confused?) According to, "nearly one in four employers have turned down a candidate because of social media". Yikes! Let's make sure your digital brand helps you GET the job/raise/compensation package you want.

Online Resources = Digital Brand

The list below is just some of the many online resources with which you may already participate. The good news is that you have many great options to get your professional brand out there to the masses...the bad news is that with so many great options, it will take some time upfront to organize your strategy and your content with each resource.

* Social Media - Facebook, Instagram, SnapChat, Twitter, etc

* LinkedIn

* Vlogs

* Blogs

* YouTube

* Website

Of the online resources listed above, many can (and should) be used as part of your professional digital brand. LinkedIn is the premier professional networking website and is also a great digital resume for you! Twitter, Vlogs, Blogs, and even YouTube are also great online resources to focus on now to shift from personal use to professional use for your career. Facebook is now offering more ways to connect with other professionals and even find out about job openings.

Clean it up!

Do any of your online resources include content that you wouldn't want an employer or others to see? Clean it up! As you transition from young adult to young professional, start off right and highlight your positive abilities. For example, photos of you kissing your significant other shouldn't be a part of the job hiring process so leave those types of photos off your professional online resources. Instead, focus on providing photos of yourself giving presentations or volunteering. Also, keep your comments clean and professional so delete content that includes curse words etc. Don't forget to review your spelling and grammar across your online resources to ensure there are no errors!


Articles, quotes, sharing notes, tips, advice, and asking questions - All of these can be beneficial to you but also show that you are an active member of your career field. Even though you're just beginning in your career, you still have a voice and have experience and opinions to share with others. Review content posted by others and ask the author questions or provide helpful comments or feedback. By getting engaged with others in your field, you are taking another step in building your digital professional brand.

Digital Brand Tips

* Keep it YOU

This is YOUR digital brand so make sure that whatever content you're putting out there reflects you.

* Keep it professional

There are plenty of online resources where you can share more personal content with friends and family. For your professional brand, make sure you keep your professional online resources professional.

* Be consistent

For example, use the same or similar headshot photo for all online resources. An important part of any brand is consistency of messaging.

* Review and update often

Your digital brand will be more powerful when your contributions are timely and relevant.

* Have fun!

Next Steps:

* On a sheet of paper, list every online resource where you have a presence - A place where you contribute opinions, photos, comments, or interact with content provided by others.

* Review how you are representing yourself on each of these resources.

* Next to each item on your list, write down notes about what you want to add/remove or change.

* Go ahead and make those changes on each of your online resources and you'll end up with an online presence and digital brand that better reflects your professional brand.

Stay tuned for more details, advice, and tips from That Purple Book. Connect with That Purple Book across social media @ThatPurpleBook

#ProfessionalBrand #DigitalBrand #SocialMedia #Career

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